ClearSale published its annual State of Consumer Attitudes on Ecommerce, Fraud, & CX 2023-2024, its fourth consecutive report, surveying over 750 shoppers across the US, Canada, Mexico, Colombia, and Argentina. Key findings: price, shipping, and selection drive buying decisions; digital wallets are strongly preferred by younger shoppers; and 90% of consumers prioritize fraud protection over easy checkout. The report also shows that inaccurate fraud protection carries a real cost, since 41% of consumers say they will never shop with a brand again after a false decline.
ClearSale releases its annual ecommerce consumer report, revealing key drivers of buying decisions and shifting fraud trends
MIAMI, FL (JUNE 12, 2024) – Global business intelligence and risk prevention provider, ClearSale (http://clear.sale), today announced the publication of its annual State of Consumer Attitudes on Ecommerce, Fraud, & CX 2023-2024. In its fourth consecutive year, ClearSale’s original research report reveals consumer attitudes and behavioral trends, delivering ecommerce sellers an inside look at buyer behaviors, shifts and emerging trends that will guide retailers to success in 2024 and beyond.
Despite warnings of reduced consumer spending in 2023, ecommerce sales increased with consumers spending nearly four times more online than they did in stores. Since retailers can expect this trend to continue, it is vital to understand and consider the wide range of buyer preferences and expectations, especially as they relate to customer experience, payment options, fraud tolerance, and security.
“In a crowded and highly competitive seller’s market, it’s essential that retailers understand their audiences,” said Rick Sunzeri, Director of Client Solutions at ClearSale. “This year's report serves as a valuable resource, helping sellers connect with today's consumers by highlighting emerging trends and providing actionable advice to enhance customer experience and drive growth through increased awareness and loyalty.”
The survey, conducted with the help of online survey tool Dynata, comprised of over 750 online shoppers in the North American countries of US, Canada, and Mexico as well as the Latin American countries of Colombia and Argentina. The data collected provides insight into the attitudes and behaviors of consumers across age, gender, nationality, and online shopping investment.
The full report and additional key findings can be found here.
ClearSale (B3: CLSA3) offers the most complete ecommerce fraud protection, combining cutting-edge statistical technology with the world’s largest team of specialized fraud analysts for a balanced, comprehensive, real-world approach. Trusted by over 6,000 customers worldwide and touting a 99% retention rate, ClearSale is the first company to offer chargeback guarantees and the largest company focused on global card-not-present fraud prevention. ClearSale helps businesses prevent fraudulent chargebacks without interfering with the online shopping experience. As a result, clients can sell more, safely, even in dynamic or challenging international markets. Visit Clear.Sale for more information, follow on LinkedIn, Facebook, Instagram, YouTube and Twitter @ClearSaleUS, and subscribe to ClearSale’s podcast Gateway to Ecommerce.
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Bonnie Moss
Moss Networks
bonnie@mossnetworks.com
818-995-8127
It is ClearSale's fourth consecutive annual report on consumer attitudes and behavioral trends in ecommerce, covering customer experience, payment options, fraud tolerance, and security. It surveyed over 750 online shoppers across the US, Canada, Mexico, Colombia, and Argentina.
The three most important factors are price, shipping, and selection. Two of the top three reasons shoppers abandon a cart relate to shipping cost and time, and 80% of consumers are willing to wait longer for delivery if shipping is inexpensive or free.
Nearly 85% of Gen Z shoppers and just under 80% of millennial shoppers prefer digital wallets as a payment option. Over 50% would reconsider a purchase if a digital wallet option were not available.
Yes. The report found 90% of consumers prioritize fraud protection over easy checkout, and 33% would rather have a safe experience than a lower price. An emerging trend shows consumers beginning to value security more than price.
False declines can cost companies customers: 41% of consumers globally say they will never shop with a brand again after a false decline. About one third of consumers take their complaints to social media after a false decline, which also harms brand reputation.
The survey was conducted with online survey tool Dynata and comprised over 750 online shoppers across the US, Canada, Mexico, Colombia, and Argentina. The data spans age, gender, nationality, and online shopping investment.