Sarah Elizabeth

Author

Sarah Elizabeth

Sarah is a Senior Director, Growth Strategy at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that…Sarah is a Senior Director, Growth Strategy at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Procter & Gamble, and she holds a master degree in Business from Kellogg School of Marketing at Northwestern University, and bachelor and master degrees in Finance with great distinction from Insper, a leading university in Brazil.

How_to_Lure_Online_Shoppers_Away_from_the_e-Commerce_Giants
Ecommerce

How to Lure Online Shoppers Away from the e-Commerce Giants

When it comes to companies that dominate e-commerce shopping and market share, names like Target, Walmart and Amazon come to mind. They’ve ...

5 min
13 Tips for Using Social Proof to Increase Online Sales
sales

13 Tips for Using Social Proof to Increase Online Sales

If you’ve ever had to choose between one restaurant that was incredibly busy and one next door that was virtually empty, odds are, you ...

7 min
Ecommerce

Is Your Ecommerce Website Optimized for Voice Shopping?

Speaking a search is not only less hard and faster than typing, better voice search technology means better, more relevant answers to our ...

4 min
e-Commerce_Websites_Pet_Peeves
Ecommerce

7 Pet Peeves Consumers Have With e-Commerce Websites

Online shoppers are notoriously fickle. And they won’t stick around if your website doesn’t work exactly the way they expect it to. In ...

7 min
fraud_risk_profile_for_the_food_beverage_industry-2
Fraud Prevention

Fraud Risk Profile for the Food & Beverage Industry

As e-commerce expands, the food and beverage industry has been quick to seize the opportunity to capture new business. Many of these ...

5 min
GDPR_Compliance
Ecommerce

Is Your E-Commerce Business Ready for GDPR Compliance?

E-commerce merchants that collect any online data from citizens of the European Union (E.U.) need to be compliant with the General Data ...

5 min
7_Surefire_Ways_to_Boost_Customer_Retention
Ecommerce

7 Surefire Ways to Boost Customer Retention

Merchants must improve customer retention by focusing on delivering exceptional customer service.

5 min
Fraud_and_Chargeback_Risk_Profile_for_Charities
Fraud Prevention

Fraud and Chargeback Risk Profile for Charities

One way for charities to make giving easier is to accept online donations. Unfortunately, while this can increase receipts, it also ...

6 min
Your_Business_Is_Growing
Fraud Prevention

Your Business Is Growing... Can Your Fraud Protection Keep Up?

Running a small business isn’t easy. One thing that often gets lost in the shuffle is implementing an effective fraud prevention strategy ...

5 min
Ecommerce

Which Ecommerce Platform Is Right for You?

Let’s look at five most-popular platforms used by both the smallest entrepreneurs and multimillion-dollar companies.

5 min
abtest
sales

The One Test That Can Increase Online Sales — Fast!

One way for merchants to improve online sales with minimal cost and effort is with A/B testing. This strategy lets merchants of all sizes ...

7 min
Increase Conversion Rates
sales

10 Ways to Increase Conversion Rates for e-Commerce Websites

Calculating the conversion rate of your e-commerce site is fairly simple: It’s the number of orders in a time period divided by the number ...

6 min