David Fletcher

Author

David Fletcher

David Fletcher is the Senior Vice President for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the Pre…David Fletcher is the Senior Vice President for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients, prior to taking on his role at ClearSale. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. David also works with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. Additionally, since David holds multiple HubSpot certifications, he also provides HubSpot consulting and training services for his clients as well.. David enjoys reading, golfing, fishing and the outdoors. He lives in the Annapolis, MD area with his wife and their 5 sons.

Livestream Shopping is Here to Stay. Is Your Brand Ready for Its Debut?
Fraud Management

Livestream Shopping is Here to Stay. Is Your Brand Ready for Its Debut?

Livestream shopping is going mainstream. Here’s how brands can create livestream events that deliver great CX and strong ROI.

6 min
Experiential Sales: The Strategy of the Future That’s Here Today
ClearSale in the Media

Experiential Sales: The Strategy of the Future That’s Here Today

Personalization isn’t just for marketing anymore. Here’s how to make the sales experience more compelling and effective.

5 min
The Power of Fear: The Rise of Pandemic-Related Fraud
Fraud Management

The Power of Fear: The Rise of Pandemic-Related Fraud

The pandemic made consumers more fearful and more susceptible to fraud schemes that took advantage of their emotions.

7 min
The B2B Sales Metrics That Still Matter Now
ClearSale in the Media

The B2B Sales Metrics That Still Matter Now

B2B sales methods have changed dramatically because of the digital pivot, but these KPIs still matter for measuring results.

6 min
Great Customer Experience Starts With Knowing the Difference Between Leadership and Management
ClearSale in the Media

Great Customer Experience Starts With Knowing the Difference Between Leadership and Management

Leadership and management are similar but not the same. Understanding the difference can improve your customer experience.

5 min
Flash Sales may be exciting, but they are also risky. Here’s how to do one safely.
Fraud Management

Flash Sales may be exciting, but they are also risky. Here’s how to do one safely.

Flash sale success for online merchants depends on providing a great customer experience while preventing fraud.

6 min
In An Era of Shortages, CX Matters More Than Ever
ClearSale in the Media

In An Era of Shortages, CX Matters More Than Ever

Supply chain issues are complicating the relationship between retailers and customers. Focusing on other CX elements can help.

6 min
What CX Means for D-to-C Profitability
ClearSale in the Media

What CX Means for D-to-C Profitability

The D2C model promises higher margins than retail and marketplace sales. But without a strong CX focus, D2C may not deliver.

6 min
Cnet - Gift Card Scams Are Growing, And We're All Paying The Price
Fraud Management

Gift Card Scams Are Growing, And We're All Paying The Price

Every year, scammers trick millions of Americans into handing over hundreds of millions of dollars in gift card payments, and retailers are ...

15 min
Fraud Management

Ecommerce Industry Profile: Home Furnishings

Home furnishing ecommerce was one of the winners during the pandemic. Find out where this market is headed in the future.

13 min
Chargebacks

Country Profile: The Guide to Ecommerce in Russia

Everything you need to know about the market, buying habits, and fraud to launch an ecommerce business in one of the fastest-growing global ...

14 min
entrepreneur-digital-wallets-customer-experience
Payments

Digital wallets are now a key part of the customer experience. Here's why.

Customers seek convenience and security when they shop online. Digital wallets offer both, so merchants can convert more carts.

5 min