Bruno Farinelli

Author

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key pa…Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Articles
Fraud Management

Beyond Just Technology: Building an Anti-Fraud “Ecosystem”

Technology prevents countless fraud losses, but fraud still costs billions. Improving security elements that complement anti-fraud tech can ...

6 min
Fraud Management

Ecommerce Retailers Need to Address Shoppers’ Rising Security Concerns

Online shoppers are more worried about data theft and scams than in past years, as ATO and brand impersonation fraud increase.

6 min
Chargebacks

Cyber Risk Quantification: A New Way to Understand Security Risks

Companies can use CRQ to identify security improvements, prioritize their implementation and justify security investments.

5 min
Fraud Management

Manage Returns for Fraud Control, Sustainability, and the Bottom Line

Customers want easy returns and sustainable commerce. Retailers want lower return costs and less return fraud. Can everyone get what they ...

5 min
Fraud Management

North American Ecommerce: What You Need to Know

Thinking about selling into North America? Make sure you’ve accounted for the opportunities and challenges. Find out more.

9 min
Ecommerce Strategies

Understanding the New Visa Friendly Fraud Rule

Visa is introducing a new friendly fraud rule that will help businesses dispute chargebacks. Find out more.

6 min
Fraud Management

Inside Ecommerce: Guide to AVS Mismatch

AVS Mismatch is one of many fraud filters you can use to identify fraud. Find out everything you need to know about this versatile tool.

14 min
Fraud Management

8 Ways to Leverage Big Data for Ecommerce

Find out how your ecommerce business can leverage Big Data to improve customer service and increase revenues in this blog post.

7 min
ClearSale in the Media

D2C Can Help Brands Build Stronger Customer Connections Through Data

Brands worried about third-party cookie deprecation can leverage the D2C model to collect first-party data and cultivate customer loyalty.

5 min
Fraud Management

Data Can Help Prevent Policy Abuse and Protect Customer Experience

Customer-friendly store policies help retailers thrive, but fraud-friendly policy loopholes can be costly.

6 min
Fraud Management

Monitoring Social Media for Fraud

What to watch for and how to respond to social media activity that can hurt your customers and your company.

6 min
ClearSale in the Media

How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday

Deep discounts didn’t drive Black Friday 2021 sales growth as in the past. This year, retailers must look for new ways to create Cyber Five ...

6 min