Bruno Farinelli

Author

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key pa…Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Articles
Security threats are evolving. Is your business keeping up?
Fraud Management

Security Awareness Training Must Evolve to Align With Growing E-Commerce Security Threats

As criminals adapt to the digital transformation, it may be time to revise your security awareness messaging for today’s threats.

5 min
Best Practices for Mitigating Evolving Ecommerce Fraud Risks
Fraud Management

Best Practices for Mitigating Evolving Ecommerce Fraud Risks

Ecommerce fraud is evolving, with how-to guides now on TikTok. See best practices to mitigate CNP and return fraud while avoiding false ...

8 min
Dark Reading - How Can Your Business Defend Itself Against Fraud-as-a-Service?
Fraud Management

How Can Your Business Defend Itself Against Fraud-as-a-Service?

What’s Fraud-as-a-Service (FaaS) and how does it target businesses? Learn about this new threat and how to respond.

5 min
Using Customer Data To Help Prevent False Declines
Fraud Management

Using Customer Data To Help Prevent False Declines

Stop losing good customers to false declines. See how customer, device, and behavioral data helps you approve legitimate orders with ...

8 min
Locker close to a computer picturing Account Takeover Fraud in Ecommerce
Fraud Prevention

Account Takeover Fraud: All That Ecommerce Merchants Must Know

Account takeover fraud drove 13% of U.S. ecommerce fraud costs in 2021. See how ATO attacks work and how merchants can stop them at ...

9 min
As Synthetic Identity Fraud Grows, Children’s Data is Increasingly at Risk
Fraud Management

As Synthetic Identity Fraud Grows, Children’s Data is Increasingly at Risk

Synthetic identity fraud now targets children's stolen data. Learn the rising risks and how machine learning and manual review help ...

8 min
3 Evolving Fraud Trends Ecommerce Businesses Need to Know
Chargebacks

3 Evolving Fraud Trends Ecommerce Businesses Need to Know

Ecommerce fraud took off during the pandemic and shows no signs of slowing. Here are three fraud threats that merchants face and how to ...

5 min
Unified Data is the Key to Consistent Omnichannel Customer Experiences
ClearSale in the Media

Unified Data is the Key to Consistent Omnichannel Customer Experiences

Data unification isn’t just about a clean database. A single source of truth can help you improve customer experience in many ways.

5 min
Fraud Management

Do Fraud Prevention Deny Lists Cause More Problems Than They Solve?

Fraud prevention "blacklists" are a go-to for many merchants, but they may be hurting your business.

8 min
Fraud Prevention

Which Fraud Case Management Solution Is Best for Your Ecommerce Business?

Find out the four questions to ask before choosing a case management solution for ecommerce fraud prevention.

9 min
What Merchants Need to Know About PayPal Transactions in 2021
Chargebacks

What Merchants Need to Know About PayPal Transactions in 2021

With PayPal’s growing popularity and expanded services, merchants need to know how to prepare for an influx of PayPal transactions

6 min
Ecommerce Fraud Risk: Hong Kong
Fraud Management

Ecommerce Fraud Risk: Hong Kong

Hong Kong ecommerce is primed for explosive growth as it matures. Will your ecommerce business be ready?

5 min