Bruno Farinelli

Author

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key pa…Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Chargebacks

Visa Chargeback Time Limits Explained

Visa chargeback time limits explained: cardholders have up to 120 days to dispute; merchants have ~30 days to respond. Miss a deadline and ...

14 min
Chargebacks

Why ClearSale is Your Ideal Replacement for Shopify's Fraud Filter

Shopify retired its fraud filter in 2025. See why ClearSale is the ideal replacement, with machine learning, expert review, and a ...

7 min
Account Creation Fraud in Retail
Fraud Management

Does Your Retail Fraud Problem Start with Account Creation?

AI makes it easy for criminals to open accounts with fake data. Retailers need to protect themselves without adding friction for real ...

5 min
Top Holiday 2024 Fraud Prevention Strategies
Fraud Management

It’s Time to Refine Your Holiday 2024 Fraud Prevention Strategy

Holiday 2024 will be here sooner than you think, which makes now the ideal season to revisit and update your anti-fraud strategies.

6 min
How Shopify Lowers the Risk From High-Risk Orders and Chargebacks
Fraud Management

Shopify’s Approach to High-Risk Orders and Chargebacks

Discover how Shopify safeguards businesses from high-risk orders and fraud, offering robust protection and chargeback solutions.

9 min
Embracing generative AI for data security
Fraud Management

Safeguarding Data in the Age of GenAI: Innovations in Security and Privacy

Generative AI’s data synthesis and analysis capabilities have the potential to change the way organizations use and protect sensitive data.

6 min
Using Predictive Analytics for e-Commerce Fraud Detection
Fraud Management

Using Predictive Analytics for Ecommerce Fraud Detection

Learn how predictive analytics fight ecommerce fraud, with ClearSale's 6-step guide to building smart fraud prevention strategies.

9 min
How Sellers Can Protect Against Unauthorized Transactions
Chargebacks

How Do Banks Investigate Unauthorized Transactions?

Implement effective fraud prevention strategies to prevent unauthorized transactions and protect against chargebacks.

12 min
False Declines/CX

What Does a Fraud Analyst Do to Find Ecommerce Fraud?

How AI and human analysts can collaborate to stop ecommerce fraud effectively while ensuring a superior customer experience.

8 min
what-you-need-to-know-about-the-latest-security-threat-pretexting
Fraud Management

Pretexting: A Growing Threat That Avoids Phishing’s Obvious Tells​

Pretexting is a trending strategy for email-based attacks on businesses. Learn how it’s different from phishing and how to protect your ...

6 min
dangers-of-leaky-forms-and-how-to-secure-your-online-forms
Fraud Management

How to Stop Leaky Forms from Putting Ecommerce Customer Data at Risk

Security is an important part of customer experience, so retailers need to ensure the forms they ask customers to use are protected from ...

5 min
using-3ds2-without-ruining-the-customer-experience
Fraud Management

3DS2 Enhances Transaction Security, Creates More CX Challenges

3DS2 is required for card payment security in some areas and available in most. Does it enhance security and CX or simply create new ...

6 min