Bruno Farinelli

Author

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key pa…Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

When_to_Dispute_a_Chargeback_and_When_to_Issue_a_Refund_Blog (1)
chargeback dispute

When to Dispute a Chargeback and When to Issue a Refund

When is a chargeback dispute appropriate, and when is a refund the smarter choice? Here’s how to know for sure.

5 min
4_Ways_to_Optimize_Your_Online_Store_for_Voice_Search_Commerce_Blog
online store

4 Ways to Optimize Your Online Store for Voice Search Commerce

Consumers make 1 billion voice searches every year. Is your online store prepared to take advantage of this new sales channel?

5 min
Evidence_You’ll_Need_to_Dispute_a_Chargeback_Blog
Chargebacks

Evidence You’ll Need to Dispute a Chargeback

If merchants want to successfully fight a chargeback, they need the right evidence. Here's the documentation merchants need to win.

5 min
Black_Friday_and_Cyber_Monday__How_to_Protect_Your_Online_Store_from_Fraud-2_Blog
online fraud risk

Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

Follow these practical tips to prevent e-commerce fraud from hurting your online sales this Black Friday and Cyber Monday.

6 min
How_Will_Europe’s_New_Strong_Customer_Authentication_Rules_Affect_You_-2_SocialMedia (1)
Fraud Management

How Will Europe’s New Strong Customer Authentication Rules Affect You?

Europe’s new Strong Customer Authentication (SCA) rules may reduce fraud, but a delay in the implementation of SCA might cause problems. ...

5 min
How_Fraud_Detection_Rules_Can_Help_-_or_Harm_-_Your_Business_Blog
Fraud Management

How Fraud Detection Rules Can Help — or Harm — Your Business

Fraud detection rules can be an easy-to-implement solution, but is it effective for every business? Expert Rafael Lourenco shares his ...

8 min
Could_a_Magecart_Attack_Hit_Your_E-Commerce_Website_Blog
Fraud Management

Could a Magecart Attack Hit Your E-Commerce Website?

Magecart attacks have compromised nearly 17,000 e-commerce websites, and online merchants should be very scared. Here’s what you need to ...

4 min
5_Ideas_for_Improving_E-Commerce_Customer_Service_During_the_Holidays_Blog
seasonal sales

5 Ideas for Improving E-Commerce Customer Service During the Holidays

Tensions run high during the holidays. Here are 5 ways to help your customer service team defuse problems and retain customers.

7 min
IoT_and_e-Commerce_Weighing_the_Risks_and_Benefits_Blog
Ecommerce Technology

Weighing the Risks and Benefits of IoT in Ecommerce

While IoT simplifies e-commerce, it isn't always risk-free. Here's what merchants should know about the benefits and risks of IoT commerce.

5 min
What_Is_Address_Verification_Service__VS_Blog
Fraud Managed

What Is Address Verification Service (AVS)?

What is Address Verification Service (AVS) and how does it work? Learn how this fraud tool checks billing addresses and why it needs backup ...

9 min
How Retailers Can_Prevent & Fight Debit Card Chargebacks
Fraud Prevention

How Retailers Can Prevent & Fight Debit Card Chargebacks

While debit card chargebacks are uncommon, they can still be a threat to merchants. Here's how you can prevent and fight Debit Card ...

5 min
5_Mistakes_Merchants_Make_When_Disputing_Chargebacks
Chargebacks

5 Mistakes Merchants Make When Disputing Chargebacks

Merchants win ~45% of chargebacks they formally dispute. Avoid the 5 process mistakes (missed deadlines, wrong evidence, unclear policies) ...

9 min